Mission Statement

IDA exists to recognize, celebrate and promote legendary design visionaries and to uncover emerging talent in architecture and interior, product, graphic, and fashion design. IDA aspires to draw attention to the iconoclasm of designers worldwide conceptualizing and producing smart solutions to design problems. It is rare and multidisciplinary by design: we align designers internationally with cross-disciplinary inspiration and dialogue.

Farmani Group assembled IDA as the design sibling of the Annual Lucie Awards for Photography, which has emerged as one of the world’s most prestigious photography awards.
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